Conventional Banking Disruptor: Analysing Fintech User Awareness in Nigeria
- NIJAF MAU
- Oct 4
- 1 min read
Updated: Oct 5
Authors: DANLADI, Sagir and KAKANDA, Mohammed Mahmud
Abstract
This study examines FinTech user awareness in Nigeria with a focus on undergraduate students of Modibbo Adama University, Yola a segment characterized by digital literacy and early adoption. A sample of 100 students was selected through a random sampling technique, and primary data were collected using structured questionnaires. The responses were analyzed using descriptive statistics, including frequencies and charts. The findings reveal that FinTech adoption among Nigerian students is shaped by visibility, trust, contextual relevance, and the degree of innovation in service delivery. While foreign-owned applications such as OPay and Google Pay recorded stronger recognition, their ability to convert awareness into consistent usage was limited. In contrast, locally developed platforms such as PiggyVest and Kuda achieved higher adoption due to their affordability, user-friendly design, and cultural relevance. The study recommends that FinTech companies enhance awareness campaigns, and that banks collaborate with FinTech firms to remain competitive in Nigeria’s evolving financial landscape.
Keywords: FinTech, User Awareness, Nigeria, Financial Inclusion, Digital Banking, Financial Technology Adoption